Marketing to Millennials

It’s a strategy many originators are currently grappling with – and one of growing importance given how much influence they have on the housing market – so here are some tips on reaching this large buying cohort “Millennial homebuyers shop a bit differently than GenXers or other groups of the past. Social media, for whatever …

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Hensarling: Cordray’s resignation was ‘long overdue’

The announcement that the director of the Consumer Financial Protection Bureau was resigning came as welcome news to one powerful Republican. Rep. Jeb Hensarling (R-Texas), chairman of the House Financial Services Committee, said Cordray’s resignation was “long overdue.” Hensarling has long been a vocal critic of the CFPB and its director, Richard Cordray, who announced …

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Realtor.com site isn’t headed the way of busted coffee machines just yet

Despite earlier reports, it looks like realtor.com isn’t pulling its ads from a top-rated Fox News program. Multiple companies have pulled their advertising from the top-rated Hannity in the wake of Sean Hannity’s on-air comments about Roy Moore, the Alabama senatorial candidate and former state supreme court chief justice accused of sexually assaulting teenage girls …

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The rapid rise of single-family renting

The fastest-growing segment of the housing market today is single-family rentals – specifically detached homes or townhomes, according the Urban Institute. The shift to single-family rentals is being driven by a number of factors, notably tight mortgage credit and millennials’ lifestyle choices, which differ from earlier generations’. Single-family rentals (one-unit, attached and detached) make up …

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